LEGO® Serious Play® is an innovative method that enters the realm of business, education, and creative thinking, changing the way we think, learn, and solve problems. By using LEGO® bricks, this method transports participants into the realm of abstraction and creative thinking, leading to better outcomes and a more profound understanding of various issues. Due to its versatility, it finds applications in various areas.
LEGO Serious Play in business
- Innovation and creativity. The LEGO Serious Play method stimulates creativity and helps develop innovative ideas. Participants can express their concepts in three-dimensional form, facilitating the proposal of unique solutions and new products.
- Change management. By allowing the expression of concerns and ideas regarding changes, the LEGO Serious Play method supports adaptive processes and the implementation of new business strategies.
- Supporting organizational cohesion. This method aids in building cohesion and understanding of organizational culture. Through collaborative model-building, participants can better grasp shared values and goals, positively impacting employee engagement.
- Strategy and vision development. LEGO Serious Play method helps companies define their strategic goals, mission, and vision. Participants construct models representing these elements, allowing for precise focus on priorities and personal identification with them.
- Improving recruitment processes. The method can be applied not only in recruitment processes to gain a more comprehensive understanding of candidates’ personalities, skills, and potential but also in redesigning recruitment systems within the company.
- Team development and trust-building. LEGO Serious Play method can be utilized to integrate teams, improve communication among members, and build trust. Participants create models representing their roles, goals, concerns, and problems, leading to better understanding of other team members’ perspectives.
LEGO Serious Play in education
- Interpersonal skill development. LSP fosters communication and collaboration skills. Participants must listen, be open to different ideas, and collaborate with each other to achieve common goals.
- Experiential Learning. The method encourages participants to explore and experience various scenarios, leading to a better understanding of abstract concepts.
- Problem-Based Learning. LEGO Serious Play method aligns well with problem-based learning approaches, which involve solving specific problems that may arise in professional and social life.
Other of LEGO Serious Play use cases
- Therapy and coaching. LEGO Serious Play method can be used in therapy and coaching. This method facilitates the expression of emotions, problem identification, and search for solutions, not only at a team level but also on an individual level.
- Facilitating design and planning sessions. LSP allows for the creative presentation of ideas and the creation of models, thus facilitating design, prototyping, and planning processes.
- Motivation and engagement. The method helps create engaging and motivating sessions that stimulate imagination and encourage full participation.
- Problem-solving and decision-making. LEGO Serious Play enables interactive problem analysis and solution-seeking. Presenting a problem through a brick model enables a better understanding of its underlying causes and aids in generating creative solutions.
LEGO Serious Play is a method that can be used in business, education, personal development, and unleashing creativity in many different ways. It allows for free expression of thoughts, idea generation, and fostering engagement.
The list of companies that have used this method is very long – it includes IKEA, Samsung, Virgin Atlantic, Hitachi Electronics Services, Daimler Chrysler, Roche, Tupperware, Nokia, and Orange.
